Rum is the Spirit of St Lucia. It is the connection of a people to its history - a link between hands in the soil from which sugar is grown, to hands in the air as we express ourselves at carnival. St Lucia Distillers Group of Companies captures and bottles that spirit. The process starts using molasses, the by-product of sugar manufacturing, puts it through a heavily controlled and monitored fermentation process, distils and then blends to achieve the right balance and flavours. The rum is then aged, each to the product’s specifications, blended, bottled and distributed. St Lucia Distillers Group of Companies has maintained a reputation for fine rums and liqueurs that are enjoyed in St Lucia and exported all over the world.

Rum making can be an interesting process, below is a more visual process of the stages: ........................................ 1. Raw Materials Molasses, made from the juice extracted from sugarcane, is imported from the fertile river plains of sugar-producing Guyana. ........................................ 2. Fermentation Water, yeast & molasses are mixed and fermented at controlled temperatures for 24-30 hours. ........................................ 3. Distillation The mixture is heated and distilled in either a pot still or column (continuous) still. Each produces a distinct flavour and each level of extraction gives a unique character to the spirit. The boutique and variety depend on the different draw points. ........................................ 4. Maturation Maturation time depends on the type of rum to be produced – premium aged rums, called sipping rums, are aged the longest; mixing rums like Bounty take less time and white rums like Strong and unaged. ........................................ 5. Blending The exact character of each rum or liqueur is determined by a master team of blenders who are constantly developing new products once the right blend has been created and the product developed, those are meticulously reproduced on the production line. ........................................ 6. Bottling The packaging of a product often makes the difference between a rum’s commercial success and its failure. No matter how critically acclaimed the rum, packaging has to catch the eye. The label needs to resonate with the consumer.